Sage has named Jerry Connor as product evangelist, a title I don't think I've heard before from that software company. Conner worked at CCH/Wolters Kluwer for 24 years, primarily in marketing and product management. Among the jobs he held after joining the software publisher in 1991 was senior product line manager for CCH products from April 2010 through May 2014.

James Maiocco, credited with leading Xero's $110 million financing round in the United States, has joined PushPay as chief of business development. Maiocco was with Xero North America as GM of business and corporate development, a job he held from November 2014. Prior to that, he worked at Microsoft where he served as director of global partners from June 2010 through September 2012.

Seattle, Wash.-based PC Bennett Solutions has acquired ROC Solutions of Dallas, Texas. Terms were not disclosed. Tim O'Sullivan, formerly managing partner of ROC Solutions, has been named COO at PC Bennett. O'Sullivan will manage day-to-day operations while overseeing the firm's consulting division.

Julie Lubetkin has joined sales vendor Avalara as VP of marketing, channels and partnership. Lubetkin, who was hired in August, held a position with the same title at Bill.com from 2013 through 2016. Lubetkin originally came into the tax and accounting space as marketing director for the former PayCycle, an early entry into on-line payroll applications. After that company was purchased by Intuit,  she was a marketing director from 2009 through 2013. At Bill.com, she led the accounting professional program.