Where are we going in the mid-market? Or in general? The economy started out the year with record employment and has moved to record unemployment with the effects of shutdowns of the Covid-19 virus.  For resellers this year, how they are doing depends on where they are located and in what markets they are involved. Bob Scott’s Top 100 VARs for 2020 examines the issues in an era of extreme uncertainty and names 100 firms who are the big players in this market.

A majority companies submitting forms for this year’s Top 100 selection have more than 50 percent of their revenue coming from cloud products. That was 62 percent of the 93 firms that answered the question. (All provided revenue and employees)

There is a boom in the mid-market financial software reselling business. One industry observer said the move from desktop to cloud computing has created a once-in-a-lifetime opportunity. This year’s Bob Scott’s VAR Stars firms are participating in that opportunity Along with honoring the firms chosen, this year’s special VAR Star report looks at a market that is providing tons of opportunity to the business people with the talent and will to take advantage of it.

For resellers, the issue now is meeting user needs and making money, not worrying about whether software is in the cloud. Certainly, there are many thousands of on-premise mid-market accounting systems in use and a decent number are being sold. But the action is in the cloud and it is a matter of features, which is what users really care about. The issue is which product is better at handling nonprofits, which is good for businesses with inventory, which best suits professional services and which delve into highly specialized markets. In the fact, the thought did not even occur this year to count how many of the Top 100 2019 VARs carry cloud products. It was just assumed they all do. That is why this year’s theme is “The Cloud Rules”  If you are not in the cloud game, you are not really in the game.