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EXACT CUTS RESELLER FEE
Exact, which established a $10,000 annual reseller fee a few years ago, has cut the tab to $5,000 as it rebuilds its indirect channel. Exact had spent the last few years buying top VARs and using the annual fee to push smaller resellers together. But that’s changed and the company has begun pushing its Max, Globe and Synergy lines through its reseller base. While Exact still markets the Macola and Progression lines, they clearly aren't the priorities.
"We aren't saying people can't sell our Macola-branded products," said Frank Grogan, director of channel sales. However, while new Macola licenses are being sold, the language by Grogan and marketing VP Harry Merkin this week suggested the label "legacy system" for the Macola line. Meanwhile, the two admitted Exact has not had a clear product message in this country. Last year, Mitch Alcon, president of Exact Software Americas said the launch of Synergy in the United States had not been handled well and the company reintroduced Synergy in this country last year. Merkin also said that Globe, which had its own financials, had not been clearly defined in the Americas. "We have had missteps with Globe," Merkin said, who noted it was introduced "without a full go-to-market strategy." Now the company has a "clear perspective" on where Globe, Max and Synergy fit, along with JobBoss, which is not going to be sold through the channel. The reason for developing the channel, the executives said was the need to reach small and medium-sized companies, which can be done more effectively via resellers.
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