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ACUMATICA TIERS CHANNEL PROGRAM
Sooner or later, most vendors that use resellers realize that not all VARs are created equal and began offering layers to their programs. That announcement came as McLean, Va.-based Acumatica gets ready to push for more channel members. “We are starting a big recruitment campaign next week,” says Stijn Hendrikse, the company's chief marketing officer.
Prospects will be target in areas in the United States and outside it where Acumatica does not have good coverage. As a prelude to that campaign, Acumatica has created Gold and Silver levels which operate generally the way these things do with the Gold guys getting the most marketing opportunities and the highest margins. The company says it has started several new training courses and is implementing a credit hours program. Acumatica's press release says there are new certification requirements, but Hendrikse did not spell them out. And there was a "we will continue" elements, that pledge that the company would continue distribute all leads to the channel in contrast to those evil companies (okay, that's my word) that compete with resellers. The company will provide free post-sales support to Gold and Silver VARs, but not to the rest. Acumatica has also been signing resellers at a rapid rate and now has 200. The recent crop includes several international dealers, including entrants in Vietnam, Hong Kong, India, Mexico, and two in Thailand.
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