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FINANCIALFORCE MOVING TOWARD IPO? Featured

FinanancialForce this month signaled that it is ramping up plans for a potential initial public offering. First, CEO Scott Brown, who took over his job and the PSA and ERP vendor in November, referred to fundraising without providing details, and made comments that suggest an interest in an IPO..

“We raised some capital at the end of the year,” Brown said during a recent product introduction webcast. No announcement was made on the FinancialForce website which include late year press releases noting new products and international expansion but a good assumption is that the money came in with Brown as as a result of his replacing Tod Nielsen in the job. The CEO also seemed to tip his hand with a description of the background of Ravi Narula, who joined mid-month as CFO. “He has IPO experience that I was looking for,” Brown said. That statement is a bit more information than the statement in the press release which announced Narula’s hiring: “Recently, as Ooma Inc.’s CFO, Narula helped drive the company’s IPO, raising private and institutional money” etc. There was also a bit of financial information provided. Brown said for the April quarter FinancialForce grew bookings by 85 percent. He also referred to “sling-shot effect” in which business quickly strengthened as COVID restrictions were released. The number of daily active users is up 60 percent, Brown said. He noted that with the beginning of the fiscal year in May “we did twice the number of bookings” as a year earlier. I would assume that the company will start adding numbers in its communications as it moves towards a decision on an IPO.

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