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FFORCE PLEDGES CHANNEL SUPPORT Featured

FinancialForce will continue to emphasize its development of channel sales, CEO Scott Brown said this month. The company is developing partner curriculums and partner certification to support the effort.

 In a recent webcast previewing the company’s FFX Summit, held virtually this year, Brown pledged to keep services at no more than 10 percent to 12 percent of revenue so partners will be able to benefit from services income. “I came from very partner-centric companies,” Brown noted. FinancialForce has begun recruiting systems integrators in Europe but gave no detail about the status of recruitment in this country. The comments came as the software company debuted the  FinancialForce Customer Success Operations Cloud, which will be available in the fall. “FinancialForce CS Ops Cloud simplifies and systematizes all customer success operations activities, giving stakeholders a repeatable, predictable way to gain control over their customer success initiatives,” the company said in its press release. Also, on the Fall roll out schedule is Services Automation for the Professional Service Cloud. The new feature enables companies to estimate non-productized services and model detailed project requirements, along with performing bottom-up or top-down estimation and what-if analyses. In addition, FinancialForce’s Summer 2021 Release add several features to the Enhanced Financial Report Builder, which was in traduced in the Spring. Among new features are pre-built FRB-based Income Statements, Trial Balance, and Balance Sheets and faster performance via a newly designed data table.

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