It is also described as providing increased visibility, a simplified and automated workflow, and heightened job performance. Maybe I don’t understand the technology, but the press release reads like one of those too-frequent exercises in which someone is too busy waxing eloquent about how great the product is to clearly spell out what’s new. Anyway, the company says supply chain control towers provide a single command center for capturing and using data. The press release indicates there are new analytic capabilities, but never really explains these. Well, we tried.