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SAP SEEKS NEW BYD CHANNELS Featured

Kevin Gilroy, SAP SAP is seeking new organizations to sell its high-profile cloud product, Business ByDesign.  Michael Schmitt, the new sheriff in the ByD town says, "We are talking to a lot of partners to activate them, motivate and come along with them." The question asked at the SAP SME Summit this week was how the giant software will do that after much of the channel felt burned by SAP's repositioning the product upstream,

But SAP executives are looking at more than the usual VAR. Kevin Gilroy, SVP of SAP's global small and mid market segment, said, "We are looking at non-traditional partners," Gilroy said, including payroll processors and HR companies. He continued, "We are talking to telcos. We are talking to cable companies and CPAs." Schmitt promised the company is working to provide more leads and the usual kinds of support. Execs also emphasized Schmitt has only ByD under him so it will get attention.

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