CEO John Herr summarized that change with this comment: "We have catapulted past our original planning solution to provide a complete, integrated corporate performance management and business intelligence suite." The company also noted its growth and the fact that it has raised $67 million in venture funding over the last two years as also being factors behind the change.
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ADAPTIVE CHANGES NAME Featured
Cloud company Adaptive Planning has changed its name to Adaptive Insights. The Palo Alto, Calif.-based company says the rebranding "reflects Adaptive's broad and innovative product suite as the company rapidly expands its customer base and further cements its leadership in enterprise and international markets." If you look at the list of product names on the company's website - in which Adaptive Planning is only one of several products - the change makes a good deal of sense.
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