Rockwell continues, "We're not trying to sell an accounting system for the sake of an accounting system. We are directly targeting companies that are using Dynamics CRM first, and happen to also need accounting." This is also a channel opportunity with Rockton offering margins and unlimited technical support. Rockwell says his company's experience as ISV enabled it to built features into the platform to let vertical ISV's develop on top of Rockton Connect. "We are also finding traction with enterprise-level organizations running CRM that want departmental-level accounting to process sales orders in CRM and pass them through to their ERP systems, because their sales people work in CRM and don't wish to be working in a larger ERP system," he says. On the market are GL, AP, AR, Treasury Management and Financial Reporting with Inventory expected by year's end. The product is $99 per user with a three-user minimum. The system has built in credit card processing, automated bank downloads. Isn't this a new take on the old midrange accounting software concept which always sounded logical but never received broad acceptance? But with the CRM platform under it, this sounds like a way to get there less expensively and more quickly than trying to come with up a stand-alone package in this range.