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DYNAMICS MISSING REV GOALS?

 Kirill Tatarinov,  MicrosoftA strong message came through in the last month that all is not well in Dynamics land. The specific bad news is the claim that the company fell short of its revenue goals in the first half of fiscal 2013, except that CRM Online bailed everything out. Officially, Dynamics revenue was up by 12 percent for the second quarter ended December 31. But there is a claim that Kirill Tatarinov, head of Microsoft Business Solutions, and the U.S Dynamics sales VP are delivering the bad news on meeting numbers in meetings with the channel aimed at getting things moving.

One of the problems, according to one view, is that Microsoft is putting all its eggs in the AX basket, but it is GP, SL and NAV that hit the targets for new customer adds. However, much of that was done through big promotions with five users for the price of one, which means you get one fifth of the revenue. One report says the best performing U.S. region was the Central Region and it was off almost 50 percent from last year. Despite the AX push, the deals came in at levels significantly below expectations. The scenario given me is that ERP did not have a good first half and the second half outlook is bad and that there will be a lot of promos. Also, despite Microsoft’s insistence last year that AX is not the favored child, I’m getting feedback that some believe that in the eyes of executives, AX is the only child. I had been starting to think the companies with real cloud products were going to hurt Dynamics and its fog products (lots of air, no real cloud) and I am starting to hear the fear in the Microsoft channel that this will happen over the next two years. The other problem is that while CRM has been floating the boat, it is going to be very difficult if the early buyers do not renew at more than 90 percent.

 

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