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FINANCIALFORCE REBRANDS Featured

FinancialforceCloud financial software vendor FinancialForce has branded, adopting a new logo and brand identity. It's always tough to write about branding—either you like the change or don't and it takes some time for the market to react.

The official description includes the following: "Overall, the new brand identity better represents FinancialForce as the world-class company it is. We are a modern, sophisticated, high-growth solution provider, and we now have the branding to match." The best thing from a headline writer's point of view was when the company shortened the name from FinancialForce.com

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