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SUGARCRM FILES $15.2M OFFERING
![Dawn Jaeger, SugarCRM Dawn Jaeger, SugarCRM](/images/stories/jaeger dawn.jpg)
The first sale occurred on Feb. 13, 2008. This came after trade publications were speculating that Sugar, which was cleaning house in its channel program, was trying to pretty itself up for a public offering. I guess that giving people a chance to exercise their options could be a step towards an IPO. Certainly, the channel presence at the Waldorf Astoria seemed lower key than I expected. I didn’t run into channel prospects and there has not been noise about new signings lately. Some of the companies there, Blytheco and Arxis, did not send their most senior people. And it looked like the company had no plan to deal with the press that was registered. Usually, there’s someone to lead us around at shows, but nada. Or there would have been a note "when you register, please check in with ..." . More interesting was that I had dealt in registering primarily with Dawn Jaeger, director of channel development, and for whatever reason, she was not at the conference.
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