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Sasan Goodarzi, IntuitIntuit has defined its target market for the new QuickBooks Online Advanced. In a webcast of this week’s Investor’s day presentation, EVP Sasan Goodarzi, who will take over as CEO in January, said the company’s target for Advanced is companies with 10 to 100 employees.

“We believe there is a huge opportunity because these customers are overserved,” Goodarzi said. He did not define overserved but probably meant the available midmarket products are too much software and too expensive for this segment. Described as suited to customers who outgrow QBO Plus, Advanced was released to a “larger group of small businesses” than in the earlier stage of a test, according to post this month on Intuit’s Firm of the future webpage by Ariege Misherghi, who leads Intuit’s accountant program. Advanced can serve up to 25 users. “We’re currently exploring options beyond 25 by working with customers who have more users,” she wrote. Intuit has also introduced a new support and training program, Priority Circle, for users of Advanced and QuickBooks Enterprise Solutions. Mishergi’s post defined the desktop-based QBES as more appropriate manufacturing and wholesale businesses because of its inventory capabilities. 

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