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TRUECOMMERCE REBRANDS IN EUROPE Featured

David Grosvenor, HighJump SoftwareTrueCommerce has rebranded three European businesses under the TrueCommerce Europe name. The organizations are Wesupply, Atlas Products and HighJump B2Bi. Atlas Products was purchased in August 2014 and Wesupply was acquired in September 2015. TrueCommerce Europe with be led by SVP David Grosvenor, who had served as CEO of Wesupply since December 2010.

When HighJump acquired Wesupply, it said the deal gave it access to a true multi-tenant SaaS solution. TrueCommerce, which markets EDI products is owned by HighJump Software. HighJump also purchased Nexternal, HighJump has been busy during the last two years. Originally known as Accellos, it acquired HighJump in July 2014 and then adopted the acquired company's name. In May, it picked up Nexternal, a Carlsbad, Calif.-based ecommerce platform provider.

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