Mid-Market Resellers Face Market with Ups and Downs

The selection of mid-market accounting software resellers for Bob Scott’s 2011 VAR Stars rests on one basic principal: quality, not revenue, as the deciding factor in picking the 100 businesses that are selected for this honor. VARs from one-person shops to the largest participants in the business have been selected in past years’ and in this year’s rendition.

Growth, leadership in the industry and development and acceptance of important software products by the resellers are all factors in the selection.

Go here to download the Bob Scott's Insights 2011 VAR Stars...

Maybe any company that’s still in the reselling business after the last two years should be categorized as a star. Because where once VARs were focusing on growth, the last two years has been more about surviving Although some have been some real stars that bucked the trend, this has been a period in which even good organizations took a big hit.

But first, it is necessary to define a VAR Star. In this case, candidates have a practice involving the sale of mid-market financial software. While most derive significant revenue from other sources, accounting software is the core to their business.

Go here to download the Bob Scott's Insights 2010 VAR Stars...

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Here is the 2009 Class of VAR Stars, the first-ever awards made by Bob Scott's Insights to valued-added resellers in the mid-market financial software space. This is an award based on quality, not quantity.