Last week's newsletter pointed to the continuing proliferation of online, low-end accounting packages as Reckon One was introduced in Australia. An interview with FreshBooks CEO Mike McDerment this week at the AICPA's Tech+ Conference brought in-depth discussion about the reasons. McDerment says it's because the zero-to-10-employee company, targeted by FreshBooks, has not been well served by more robust packages, even the low-end accounting software offerings.