Advanced is Intuit’s mid-market cloud entry in its widely used accounting product line and its price is increasing to a $200-monthly base from a $180-monthly base for existing customers who pay directly for their subscriptions. The change is effective August 1. The annual base for subscription for Advanced increases to $2,160 from $1,940, up 11.3 percent. In addition, Intuit has ended all discounting of QB desktop products and ended new sales of two desktop payroll products: QB Desktop Assisted Payroll and QB Desktop Enhanced Payroll for Accountants. Also effective August 1is an increase in the monthly base of QBOLPlus to $85 from $80. The price of both the Simple Start and Essentials editions rose by five dollars will Simple Start going to $30 and Essentials to $55 on July. On July 18, increases will be implemented for new subscriptions, upgrades or downgrades. The annual base for subscriptions rise to $915 from $860 for QBO Plus; to $590 from $504 for Essentials; and to $320 from $270 for Simple Start.