Columbus, the Dynamics reseller based in Denmark, has named Sandy Williams as EVP of its SMB division in the United States. It has also made other high-level decisions, the first such moves since Søren Krogh Knudsen took over as CEO in April.
The company promoted Mattias Ohlsson Goldkuhl to the position of VP for Columbus Care M3 and Digital Commerce from the job as sales manager he had held for six years eight months. It also named Lena Ridström as Managing Director for Columbus Sweden, effective January 1. She is taking over from Markus Jakobson who has been named Strategic Advisor. In addition, finance director Liz Rodrigues left this month to take the position of CFO Archway Learning Trust after working at Columbus for nine years seven months. The company said the SMB Unit has more than 1,000 customers. In its announcement, Columbus said Williams’ responsibilities include “developing new channels, and optimizing and contributing to the company's marketing and business strategies.” Williams was previously VP of operations and delivery at Columbus from May 2014 through December 2019. Before that, she worked in finance for the TM Group, a Dynamics reseller based in Michigan from July 2012 through May 2014.
