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CHRISS: MAILCHIMP SCALES TO MID-MARKET    Featured

Intuit’s newly acquired Mailchimp has made its name in the small business market. But the products from the company, acquired for about $12 billion, are suited to larger businesses, according to Alex Chriss, EVP of Intuit’s small business operations.

“This will also scale into the midmarket. It handles self-employed all the way up into the mid-market where you may have 100 or more employees,” Chriss said during this week’s Citi 2021 Virtual Global Technology conference. He noted that Intuit has also been moving up-market with its QuickBooks Online Advanced. Chriss made no further comment son the mid-market but said with Mailchimp, “We are making a huge step into the front office.” He said Mailchimp, which has email and marketing software capabilities, is designed to get small businesses onto the web. Chriss sees significant opportunity with Mailchimp’s millions of customer records and the transaction records from 7 million Intuit customers. Other advantages to Mailchimp are its Free-mium model, which enables customers to “dip their toe in”, along with the fact that half its revenue is from outside the United States and it is completely self-service. Intuit has a much smaller international presence because it is more difficult to market compliance software, an issue that Mailchimp does not face.

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