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XERO HIRES HISPANIC MARKET DIRECTOR Featured

Cloud software vendor Xero has hired Jackeline Velez as director for the U.S. Hispanic market. Velez will lead a Hispanic team that will focus on providing education materials to Hispanic accountants and bookkeepers.

Xero will also provide product training, translated content and events. The company will also produce events, including Xero Essentials, a monthly webinar for new or prospective Xero users;¿Qué es Xero?, offered monthly to offer a view of Xero as a platform;  Xero Advisor Certification, quarterly adviser training taught in Ssanish; and Xero Latino Hour, a  monthly meeting of the company’s accounting and bookkeeping partners to to discuss a topic with an expert or guest and share ideas. Velez has been with the company since October 2016 and was most recently a senior account manager from October 2017 until June 2020

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