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BLACKBAUD UPDATES RAISER’S EDGE

Charles Cumbaa, Blackbaud Blackbaud has made what it calls significant enhancements to The Raiser’s Edge. I noticed the press release calls the product the company’s “flagship CRM solution.” Fundraising software must be the old-fashioned term. In a prepared statement, Charles Cumbaa, SVP of president of corporate and product strategy, said this is just the beginning of significant innovation planned for the next 12 months. Among the enhancements are crowdfunding with Everydayhero, another Blackbaud product, which now integrates with The Raiser’s Edge.

There is also a credit card updater that can automatically ensures donor credit card info is current.  With the EventMobile App and Mobile Pay nonprofits can now register event attendees, check them in and accepts all forms of payments with an iPad. The financial and contact data is then instantly updated in The Raiser’s Edge with no manual entry. Also added is a Data Health Card that analyzes and scores the quality of data on a quarterly basis. Recommendations are then made to improve database quality.

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