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SALESFORCE ANNOUNCES AI CLOUD Featured

Salesforce has announced the AI Cloud that adds generative AI to the company’s CRM products.

Simultaneously, the vendor says it has doubled its Generative AI Fund to $500 million from $250 million and introduced the Salesforce Accelerator–AI for Impact program, designed to help purpose-driven organizations gain equitable access to generative AI technologies. The AI Cloud incorporates the new Einstein GPT Trust Layer, which Salesforce says makes it open and extensible while resolving “concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands.” Salesforce says AI Cloud will enable sales reps to auto-generate personalized emails and service teams to auto-generate personalized agent chat replies and case summaries. Marketser can also auto-generate personalized content and commerce teams can auto-generate insights and recommendations. In addition, developers can auto-generate code. To make the system open, Salesforce said AI Cloud can host large language models from companies such as Amazon Web Services, Anthropic and Cohere, entirely within Salesforce’s infrastructure. In addition, Salesforce and OpenAI will deliver joint content moderation using OpenAI’s  Enterprise API safety tools, along with the Einstein GPT Trust Layer to help keep data in Salesforce. LLMs from Salesforce AI Research are also being utilized. Finally, those who have trained their own domain-specific models outside of Salesforce can utilize AI Cloud while storing data on their own infrastructure, connecting via Einstein GPT.

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