Just how alive SAP's much-trumpeted Business By Design is remains a subject of debate after SAP released its third-quarter results. Trade publications in Germany and here were declaring the product dead with one saying SAP has stopped active development of the cloud product. But in this week's earnings webcast, co-CEO Bill McDermott said that ByD will become part of the Hana platform and "will continue to be promoted and actively supported" and will continue to be sold through SAP channel.