Artificial intelligence is a misunderstood technology. Although everybody wants to know it and each business may want to invest in it, the truth actually is that many still don’t understand what AI actually is and what it can offer. As marketers look to outperform competitors, many assumptions and exaggerations regarding the capabilities of AI have been flying all over. For example, there is confusion about the difference between machine learning, deep learning, and AI. For this reason, you should consider knowing a few things for you to determine whether AI is right for your company or not.