QB DROP OUT RATE HIGH

Kiran Patel, Intuit Twenty percent of those who buy QuickBooks never use the product, according to statistics used this week at Intuit's Investor's day by Kiran Patel, EVP and general manager of Intuit's Small Business Group.

Since Intuit sold 1.6 million units of its accounting product in the year ended July 31, that's a lot of boxes left lying on the shelves. Patel said Intuit has learned a lot about what issues deter buyers from using the package and the installation process is part of the problem. Intuit worked on that barrier with QuickBooks 2010, which debuts next week. Read more...

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