Serial/batch tracking can follow the destination of each batch of product in the case of a product recall or impending expiration dates. Enhanced reporting includes new sales analysis reports that can drill down to see revenue by item group, customer and other details. There are also filters and dashboards for analytical purposes. Exact has been looking for a way to improve its marketing of Exact Online. In May, CEO Erik van der Meijden said that an effort to sell it in conjunction with QuickBooks was not as effective as hoped and that the company would enlist its Macola and Job Boss resellers.