It will also be marketed by the Provance and Dynamics channels. Michael Gaardboe is CEO of AlfaPeople and Gilles Lalonde occupies that spot for Provance. Minus ITSM, AlfaPeople still has 500 staffers marketing AX and Dynamics CRM. Based in Denmark, AlfaPeople reported having revenue of $50 million in its Top 100 entry, before the sale of ITSM. Provance has an office in the United States in Washington D.C. The company sells its line under the name ITSM for Dynamics. The deal does not affect license terms and support and maintenance agreements for existing customers.