Sage did not publicize the X3 event on its website—that went only on the X3 website. This is Sage's product of the future and most companies would attempt to generate worldwide interest in such a crucial application. Similarly, when Sage rolled out its cloud-based Life, the sense I had was no one on the Sage end knew how to talk about the product and what to say when asked questions about how Life fits into the existing product line. The problem also exists for publicity in North America. Products just disappear from public view and there's no explanation why. For example, there is supposed to be Sage 50 news at Summit next month. But there has not been a Sage 50 press release since April 2013 and no publicity for changes discussed at Summit a year ago. There have not been press releases about Sage 100 in a long time although the company website has information on Sage 100 2015. Very odd, very strange.
SAGE'S COMMUNICATION SILOS Featured
Sage CEO Steve Kelly has been keeping up a blog on his company's site. And that's something that is hard for executives to do with regularity. But it's not available on the North American site. In April, Sage named Antoine Henry as global VP of product marketing, announcing it only in French. Sage talks of ending its country-by-country operation. PR has not been touched. And there often does not seem to be an effort to create publicity for the company and its products. Asked about the X3 sales conference recently in Istanbul, a Turkey,a PR person replied there was no news. There's no "but we can arrange an interview, now, at Summit," about those topics.
