The software company has opted for users and business leaders, not celebrities. So there's no Collin Powell or Jessica Alba, as we've seen with other events. Instead, there are people like Dan Schulman, CEO of PayPal; Mark Sears, CEO of CloudFactory; and Matt Foreman, VP of Applied. Still, the evidence is the resellers have abandoned the conference, which is replacing Convergence, in droves. Microsoft did beef up the sponsor listing with IBM added to HP Enterprise at the Platinum level fairly recently. But with just over a month to ago, there are 36 sponsors, down from 58 at Convergence. There's a big fall off on VAR and VAR-related exhibits. Missing from last year so far as ArcherPoint, Armanino, BIO Analytics, Enavate, InterDyn BMI, RSM (known as McGladrey last year), Professional Advantage, Sikich and Western Computer. And somewhat telling is that the user groups—AXUG, CRMUG, GPUG and NAVUG—are missing this year.