The apps have both social and mobile functionality. In a prepared statement, CEO Jeremy Roche said the company can now provide clients with "more visual ways to analyze data from both front and back office ..." The Salesforce Wave Analytics Platform is an open platform designed to enable businesses to build and deploy analytic apps more quickly and provides free-form navigation. FinancialForce did not state in the press release announcing the apps its plans for moving beyond the pilot stage. The products were demonstrated at SalesForce's recent Dreamforce conference.