These events come at least in part from the mind of Don Phan, who is charge of digital marketing for the software company. So far this year I have seen the efforts at Microsoft Convergence in March with the Acumatica crew getting thrown out of the Randy and Andy Party where they were handing out Acumatica T-Shirts and the intrusions of the Twins into NetSuite's SuiteWorld conference in May. It will certainly be interesting to see if competitors return the favor at the Acumatica conference in Leesburg, Va., next month.