The funds going into all areas of the business including product development, sales, marketing and customer support. FinancialForce has been busy in the last year. It launched FinancialForce HCM through its acquisition of Vana Workforce and created FinancialForce SCM with its purchase of Less Software. With the new round of funding, Unit4 continues to be the majority owner of FinancialForce. The company said its annual run rate rose by 80 percent during 2013.