Rootstock markets financial applications built on the Salesforce Platform and targeted to manufacturing, distribution and supply chain organizations. Khatri will lead activities such as demand generation, digital marketing, field marketing and marketing operations. Khatri was the first VP of marketing for Swiftype  from July 2016 through October 2017. Before that, she worked at FinancialForce from April 2010 through July 2016 and was senior director of global marketing from March 2015 through July 2016.