And most important, the news business is like almost all businesses: success is built upon relationships. Especially since journalists cannot travel as much as some business people (and generally do not wish too), the key goal in attending events is to nurture relationships in order to harvest information the rest of the year. Dynamic Communities also produces the user group Summits held each year for ASUG, NAVUG, GPUG and CRMUG. Enterprise Software Podcast: Episode 34.