The organization was launched after the company’s recent 2022 Rooted-In Customer User Group. It is Rootstock's first customer conference.  Chad Wright, CIO of Boston Dynamics will be on of the key chairs for the group, the company said. Scott Schwab, CFO and Controller at SRW Products, “will help facilitate user group initiatives,” the company said. In a prepared statement, Schwab said, “For ongoing engagement with the user group, we’ve already managed to enlist various types of members, including CIOs, controllers, and operations managers.”