"Demandforce's success in health-related categories including medical and dental practices aligns strategically with Internet Brands' intense focus on the same target markets," Bob Briscoe, CEO of Internet Brands, said in a prepared statement. Internet Brands will keep the acquired company's brand and products and its headquarters in San Francisco, Calif. Intuit announced its plans in August and at the same time said it would divest money management tool, Quicken, the company's first product, and QuickBase, a software development tool that has proved to be surprisingly useful in the high end of the corporate market, from the typical Intuit SMB prospects. Buyers have not been announced for the other two products.
DEMANDFORCE BUYER NAMED Featured
Internet Brands has agreed to acquire Demandforce, one of Intuit's shortest-lived, high-profile acquisitions of the Brad Smith era. Demandforce publishes web-based marketing software. The deal is expected to close next month. No price was disclosed. Founded in 2003, Demandforce, acquired by Intuit during the tenure of its current CEO in 2012 for $424 million, offers communication, reputation and networking tools.
